If you want to launch a product, connect with new customers, or build your brand’s reputation, an Instagram campaign can help you achieve your goal—as long as you set yourself up for success. Lifestyle content, user-generated posts, pictures of the clothing or food you produce, etc. Even if you get lucky, you’ll need more than 15 seconds of fame to build a brand. You just need to get users to follow you. Building a brand means generating unique and interesting content. A messy or random feed isn’t going to cut it if you want to create a successful brand on Instagram! It all adds to the traffic, and if you do all of this before you really launch the channel, it will help to boost that traffic so that the launch makes waves. Especially if your basis is that of a blogger, capturing email addresses is key! Taco Bell definitely made a statement using this audacious move. Remember that the logo is a visual extension of your brand, so your new logo launch has to stay true to your brand’s purpose. That’s a pretty important job (one of the biggest points of Instagram really), so it’ll be very rewarding for you to explore the waters a bit within your niche. While top musicians and actors do have an edge on launching brands, social media tools like Instagram are increasingly leveling out the field so that anyone can build a successful brand. Here, you’ve got to tell users what your brand does and convince them to follow you or take some other action, so insert some personality in there if you can! If you take a look at the most popular fitness influencers on Instagram, there’s always a post dedicated to sharing their fitness story; who they are, and how far they've come. Much of what happens on Instagram centers around hashtags. When it comes to launching a new product on social media, an influencer marketing strategy is not only a good idea, but it’s now almost essential. With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. Preppr can help you out in fine-tuning your hashtag strategy as well. Figure Out How You Want to be … Minimalist Instagram bios are popular for bigger brands … Of course, straight-up promo posts to announce your latest launch, contest or giveaway are staples of … If you know that your audience likes content about the latest movies for example, and it blows up for you on Twitter, ensure that your Instagram does the same thing as part of its content mix. Consider the below a map. Instagram is a cinch to get started on but a bit of a hard nut to truly crack. Usually, you’ll run a few regular campaigns to build your Instagram following and to engage potential customers with your brand, then supplement those with a few short-term strategies. At one point last winter, my Instagram feed was suddenly flooded with gingham, scalloped-edge, cut-out mini-dresses by a brand I'd never heard of (or seen for sale IRL anywhere) called Paris 99. Mindlessly posting without a set plan in place could very well be detrimental to creating a beautiful feed, something that’s super important to have in place if you want your account to grow! That’s why you need to identify the top hashtags that are used within your niche; popular enough that people search it, but small enough that your post actually has a chance at getting noticed. If you identify the kinds of visuals you are going to post, and what should be present in all your images, this will help you to ensure your marketing messages are all aligned and your, So, as soon as your account is opened, have at least 9 posts ready to go; this will entirely fill their screen’s when they get on your profile. Whether you’re a new business trying to dip their feet in the market or an established brand trying to adapt to the market full of digital natives, one thing is certain: you need to launch your brand on Instagram. 5. Once again, we’d like to encourage you to do some research, only this time, about hashtags. For instance, if McDonald’s—long associated with Ronald McDonald (read: fun and playful) and cheap fast food—were to launch a new logo that’s comprised of a bank and a wad of bills, it would be a branding disaster. I have 5 years of experience working for the biggest fashion brands in Europe and have always loved discovering other countries. INSTAGRAM SNEAK PEEK + ANNOUNCEMENT. So find your purpose and set your objectives! Once you have your objectives down, you can then start figuring out how you’re going to go about it. We recommend converting to a business account for a few reasons. Working against upstarts are … Make the planning process even more efficient by using our Preppr app, where you can draft and schedule in advance. It’s become a prime place for brands to show off their personalities and promote their products to the world. You can do this by: Following others; Commenting on other profiles; Liking other people’s photos; It may sound basic, but it works! A brand spanking new podcast coming your way!!! Make the planning process even more efficient by using. They will also appreciate a consistent voice, especially so, if you have a number of contributors. With the introduction of Instagram Live, Instagram Stories, and a plethora of new features, Six Steps To Successfully Launch Your Brand On Instagram Step one – make your feed worth sticking around for. Well, many things! Fashion brands on Instagram. Each of the platforms has businesses as clients who are actively seeking influencers. Plan a grid theme for your fashion brand and incorporate launch strategies on Instagram Collaborate with other brands on giveaways to reach an untouched market Try new video formats such as documentary-style or short films on IGTV to keep viewers engaged longer It’s exciting! Got a blog? Plan a grid theme for your fashion brand and incorporate launch strategies on Instagram Collaborate with other brands on giveaways to reach an untouched market Try new video formats such as documentary-style or short films on IGTV to keep viewers engaged longer Keep an eye out for our follow up blog with steps 6-10, where we share some more steps that you really can’t miss when you’re ready to launch your business on Instagram! This will appeal more to the highly visual users of today and prompt more people to follow you and engage. It’s become a prime place for brands to show off their personalities and promote their products to the world. But before you can get to planning your photoshoots, you first need to plan your overall content strategy. Or if you’re selling an app, perhaps it’s better for you to link directly to the app store. That’s why you need to identify the top hashtags that are used within your niche; popular enough that people search it, but small enough that your post actually has a chance at getting noticed. By participating in trends that are relevant for your business, you’re able to potentially reach a previously untapped market. Having your objectives established and being aware of what kind of people you’re hoping to reach with your Instagram account will make it very easy for you to know what personality to go for in your posts and what subject matter you will portray. Well, many things! Be Active to Build a Brand on Instagram. Don’t launch on a medium just for the sake of launching on that medium. Usually, you’ll run a few regular campaigns to build your Instagram following and to engage potential customers with your brand, then supplement those with a few short-term strategies. 2. This is because hashtags are big on Instagram, very big. Grab my Instagram Strategy Guide here. There’s a reason why more and more businesses are focusing on storytelling and people-centric posts rather than just blasting products and promos. If you want (or rather if your audience wants) professional and soft-focus, give that to them on a consistent basis. The platform loves it, the community adores them and uses hashtags at almost every available opportunity. Instagram’s failure is just one in a long line questionable brand launch strategies. The world is your oyster then, as the hashtag grows in popularity, and your account is visited in a huge way. Then introduce yourself, get involved in their conversations, and like as much as possible, without coming across as creeps. Spending money on Instagram does not give you the liberty to use blurry images or heavily feature your brand’s logo. There are so many different kinds of posts you can make on Instagram now. The bio is a brand’s way to say, “hey, this is what we’re about, and here’s how you can contact us.” While you want to fill in your followers why they should follow you, simplicity is key. "My first advice to anyone building a brand on Instagram is to think of their brand as a human, and figure out what other brands would they invite to a dinner party," says Tipograph. This will appeal more to the highly visual users of today and prompt more people to follow you and engage. Allowing you to take the relationship from ”just casual” to “a paying client”. If you’re going to go down this road, think about a future campaign that you have in mind, or a part of the ethos and spirit that your brand has, and then make that your account name. And no it’s not about …” In this article you'll discover five brands tapping into the power of Instagram influencers. How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy. And yet, it’s downright horrifying. Get people excited on Instagram, especially if this is a social media channel that you focus marketing efforts in! Commonly, brands tend to use their logo here, but you can also try something different. High engagement is a goal for so many brands on Instagram. Are you looking to increase your visibility on Instagram? Developing an Instagram marketing strategy is more than just posting a lot of pretty pictures. If you’re sitting there with an email list that you approach with content quite often, use that to link to your Instagram too. Many brands get greedy and try to force their marketing message – occupying more real estate than 20%. Last year, the Telegraph dubbed Instagram a “natural showcase for the fashion world.” Even Chanel, one of the last labels to give in and start selling online, now employs its own dedicated Insta team in Paris.. And it makes sense if you think about it. What do we know about them? It gives your company the opportunity to explore new markets. Last and certainly not least is deciding on what kind of account you want. Alternatively, you can have a lead capture in place to convert your Instagram users immediately into subscribers. 6. Some brands use Instagram solely to drive traffic to their webshop or website. Why Use Influencers on Instagram? Launching a new product online is fun! In 2017, 90% of Instagram’s users were under age 35, a.k.a. At one point last winter, my Instagram feed was suddenly flooded with gingham, scalloped-edge, cut-out mini-dresses by a brand I'd never heard of … Here, you’ve got to tell users what your brand does and convince them to follow you or take some other action, so insert some personality in there if you can! For example, if you sell bikes, and your brand name is ‘Bikes and Tyres’, you could come up with an account name that is simply ‘Bikes And Tyres’. In the beginning, when your brand is just focused on Instagram, really take the time to … Great, link out to your Instagram from there. INSTAGRAM SNEAK PEEK + ANNOUNCEMENT. If you have metrics, use them for more intelligent Instagram marketing. Brand launch is all about introducing your brand or re-branding to the market, and brand launch video is most appropriate manner to reach maximum audience in this digital age. Lastly, participate in trending hashtags! That way, when new users find you, they can get a good feel for what kind of content is coming up from you. It makes your brand seem more legitimate, and chances are that your audience will take your launch more seriously if it appears cohesive and well thought-through. Once again, we’d like to encourage you to do some research, only this time, about hashtags. They’re among the most popular types of content by far, acting as a sort of spiritual successor to Snapchat. Get people excited on Instagram, especially if this is a social media channel that you focus marketing efforts in! What kind of content do they react best to on your other channels? Warning: You may get extreme wanderlust and a desire to start a Fashion brand after reading! Have you considered reaching out to influencers? . Whether you choose to mimic the language of your audience or already have an established tone or personality you want to portray, you just need to ensure to maintain this voice in all your posts. Let them spark ideas! Instagram is one of the most exciting and hottest social media platforms. and your Instagram performance. 2020 © Locowise Ltd. VAT 199 5352 55 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, Six Steps To Successfully Launch Your Brand On Instagram. And that’s why you need to get to know your audience as best you can beforehand. Brands have a big hill to climb if they want to get the utmost out of the social media darling, but we’ve put together some quick tips that should make it a little easier for you to launch your brand perfectly (pretty much) on Instagram. Building a brand means generating unique and interesting content. 10 Steps to Launch Your Brand on Instagram – Part 1 1. Choose the right models to showcase your products, and in the right environment where your clothes should be worn. Create a Gifting Program. When you’re launching a new business, it’s important to get feedback... 2. However, there are many different routes brands can take in creating that community. Fact #2: We also know that a third of Instagram users have bought an item of clothing they saw on the social network. You may be tempted to use tags like #food #foodstagram #dinner if you’re a restaurant, but can you imagine how many other people are using the exact same ones? 236.4k Likes, 13.3k Comments - BAND-AID® Brand Bandages (@bandaidbrand) on Instagram: “We hear you. You may be tempted to use tags like #food #foodstagram #dinner if you’re a restaurant, but can you imagine how many other people are using the exact same ones? Because Instagram is so photo-heavy, you don’t have much of an opportunity to talk about your brand. It allows you to connect with followers on a deeper level. When it comes to Instagram, on the other hand, 68% of users regularly engage with brands. Every iconic brand has an origin story. If you’re already up and running with a new Instagram account, and you’ve put a bit of work in, you can kind of skip this part. Fact #1: We know that fashion is one of the biggest industries on Instagram, and fashion brands on Instagram receive approximately 16,616 likes and 102 comments per post!. You’ll just do it. In this post, we’ll introduce you to different types of Instagram marketing campaigns and share tips for running an effective campaign . And unless you want to invest several hours a day into a daily YouTube vlog, Instagram is the best and easiest way to accomplish this. People will start returning and tagging if they feel you have a genuine voice, and you’re putting the effort in. Next is your website. Save my name, email, and website in this browser for the next time I comment. Instagram is particularly powerful for growing and scaling your personal brand. Think about the name of your account. Fact #2: We also know that a third of Instagram users have bought an item of clothing they saw on the social network. Then this could later become a huge hashtag for your account as #bikes and tyres. Your last two things to decide on for your brand on Instagram is the description and if you’ll use a regular account or a business account. Everything You Need To Know About Posting A YouTube Video On Instagram, Why and how to launch your business on Instagram: 5 tips for 2021, Instagram Reels: The Inside Scoop on TikTok’s Younger, Distant Sibling . When users open your profile, you want them to immediately be intrigued by what they see and clearly able to tell what your account is about. But if the paint is still new, consider the name of your brand’s Instagram account very carefully. That's apart of your brand. Opt for the name of your business or a very recognizable tagline like Nike’s #JustDoIt or KitKat’s #HaveABreak. It could be a great opportunity to jump on a cool hashtag. Determine how Instagram fits into your overall social strategy. In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one. You can choose to post a video or an image. Before you go forward with your hashtag though, check out the field and make sure that it hasn’t been used for another purpose beforehand! What many brands don’t seem to quite grasp is the fact that you already probably have a ton of traffic that you can take advantage of. Based on your objectives and research on your target audience, you can develop a few themes or elements that you always include in your posts. The only way to do this is to be active. On top of that, it simply makes it easier for customers to connect with you. We also think it’s handy that you can indicate your category of business, so this isn’t something you need to again convey in your description! It will make a huge difference for branding. 5. Knowing the answers to these questions will give you insights on how you need to plan your profile and content moving forward. We’re listening to you.⁣ ⁣ We stand in solidarity with our Black…” 11 | Brand the launch. On top of that, it simply makes it easier for customers to connect with you. On Instagram and Pinterest, you can convert regular profiles into business profiles to access features like analytics (see how on Instagram here, ... You want to do fairly extensive hashtag research, as this will go a long way in helping you launch your brand on social media by increasing its visibility significantly. Look at the Big Picture of Your Brand . But if there is nothing worth coming back for, you’re going to lose out. 236.4k Likes, 13.3k Comments - BAND-AID® Brand Bandages (@bandaidbrand) on Instagram: “We hear you. When you’re busy planning your content, also ensure that all your visuals are consistent as well. Try a free LocoWise account, for fourteen days. Especially when it comes to Instagram! What do we know about them? Many product launches are coupled with some sort of promotional hashtag, especially on Instagram or Twitter. So imagine if you chose an account name that could also double as the coolest hashtag in the world. And make the images themselves kind of similar in tone. Since you’re just starting out, it may be an idea to create an attractive landing page that gives more details on the brand and products/services offered. I started Short of Height, a brand new lifestyle blog and I wanted to get more exposure for it. The trend is proof that a carefully planned and seamlessly executed brand launch is one of the most critical elements of a successful rebrand. A very necessary element of your strategy! Pre-launch, spend a few weeks tagging and following influential people that you would love to have on your side. When Kara Evans was getting ready to launch her new brand and website, we designed a branded styled stock photo with her images, new colors, and a date to announce her new launch. Instagram is useful for brands. These are time-sensitive, meaning you should regularly be on the lookout for what’s big at the moment. That way, when new users find you, they can get a good feel for what kind of content is coming up from you. We also think it’s handy that you can indicate your category of business, so this isn’t something you need to again convey in your description! We call it a trial, you’ll call it a game changer. We’re assuming you’re set up and ready to go, and all you need now is a bit of a direction. Besides a branded one like this, you should also think up campaign specific hashtags when the time comes for promotions where you want to generate a lot of buzz and user-generated content. If you sell a seasonal product, try creating an Instagram Story video to showcase your latest collection. Story idea #6: Launch a new collection. Consider Using Canva to Create Images. Your look is what people will pay attention to. How to Grow a Fashion Brand on Instagram . Branding your launch is almost like creating a campaign; it becomes recognizable for your audience and displays intention and professionalism. Just as with images, your captions need to have that singular, consistent style as you build up after launch. 3. You can even preview how your feed would look like with a particular post prior to posting it. For easy access, invent a branded hashtag for your product. To brand your Instagram, you need a community. Your brand needs to exist and remain consistent wherever your customers interact with you, from the theme you choose for your website, the marketing materials you produce, all the way to how you package and ship your products. Working with influencers is a great way to reach more people and get the word out about your new product on social media. Use the hashtag on your Instagram posts (and other social media), Power Point presentations, flyers, ads, and packaging to get people accustomed to seeing it and using it to tag their posts about your product or service. Go for a single picture, a carousel, videos, Boomerangs, you name it. The key is developing a hashtag that resonates within your community and has them recognize that it’s your brand behind it. Our Collection Launch template shows how a fashion designer might approach a new collection launch on IG Stories. You can add a phone number, your physical address and an email address. Long story short: go for it. We’ll be bringing…” Each business differs in their goals, but at the end of the day, the website that you link the users to should be a clean transition from your Instagram and leave a good impression. And Glossier is the perfect example of how you can ask for it—without seeming disingenuous. The platform gives brands a big opportunity to carve out their niche and engage with (potential) customers on a personal level. New kid on the cool girl scene is lingerie brand Lively, who built a gifting program for "women with wild hearts and boss brains" to spread the word, accumulating content for their own feed in the process. Launching an Instagram account isn’t a quick process. Boosting traffic, and engaging, will all come naturally as you work hard at launch. Among our most pressing Instagram tips for brands, this is a big one for your content strategy. As long as it is high quality, on brand and representable, it’s perfectly suitable for your profile picture. What is your average customer interested in? Now that your Instagram profile is complete, it’s officially time to get your post ready to introduce your business on Instagram! , where you can draft and schedule in advance. Instagram allows you 150 characters in your description. After you know why you made the account in the first place and who you want to reach, you then can decide on how you want to present yourself to the users and accomplish your strategic goals. Don’t count on launching a viral piece of content that will make or break your brand’s social success. This will encourage users to participate and use the tag when they post images that relate to it. If you meet their criteria, they will take an interest in you, and contact you via the platform. But by taking the time to plan and create your brand voice, you’ll foster stronger relationships with potential and existing customers. But if we are “just” linking, a landing page with a form and an incentive (like an extra, free download or something) will work just perfect. They also used their Instagram account to upload a series of pictures and spell out an ominous message. Have a Teaser Campaign . There is absolutely no reason for trying to get people to visit your Instagram feed unless it is truly spectacular from the outset. We know that. We hope our tips will help your brand on Instagam be effective right out of the gate! This uniformity in your voice will facilitate loyalty among your followers and just keep your brand on track. Adding hashtags to your posts will help them to get discovered and give new people the opportunity to stumble upon your brand. We know, launching a brand on Instagram is tough. Corner it as soon as possible with a hashtag and you will have something that will help drive even more people to your account, as long as you’ve mastered hashtags, that is. Set Your Objectives & Know Your Audience. Building a brand doesn’t stop with creating a logo or slogan, or even with your brand launch. That’s a pretty important job (one of the biggest points of Instagram really), so it’ll be very rewarding for you to explore the waters a bit within your niche. Last and certainly not least is deciding on what kind of account you want. What is their demographic profile? If they want garish and fun, drag that feeling out with every image. When it comes to any brand you must keep things simple as to not confuse your followers/customers. A few years ago, I decided to take Instagram more seriously. How to launch a brand on Instagram Learn about your demographic. Some brands use it to trade in place of a website or physical store, while others use it to boost their profile and reach consumers in distant markets. Beyond comments, anything you can do to show off the human side of your brand through your Instagram content is a major plus. Your post will be lost among the bunch! Want to learn how to build a brand on Instagram … and keep it thriving? We touched a bit on feed consistency in step 3, but it is so important that it deserves its own section. We recommend converting to a business account for a few reasons. Use hashtags. Stories represent a clear priority for Instagram right now. If they are targeting the same people as you are, then you can already see how people react to them and get some ideas. Feed would look like with a particular post prior to posting it to your! Influential people that you would love to have on your other channels people enjoy your posts will help to. Independent skateboard shops and skaters directly so many different kinds of posts you can ask for the you! This audacious move appreciate a consistent basis will all come naturally as you go along a personal level a LocoWise! Instagrams with Preppr for growing and scaling your personal brand is on Instagram that could double... Can keep trying new tags and continuously improve your hashtag strategy over time Instagram... It deserves its own section # SidebySide on Facebook to any brand launching a brand on instagram... The next time I comment don ’ t have much of an opportunity to jump a. 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