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View all for Business and Economics 4 Marketing 4.0 in the Digital Economy 43 Moving from Traditional to Digital Marketing 47 Integrating Traditional and Digital Marketing 52 Summary: Redefining Marketing in the Digital Economy 53 Part II NEW FRAMEWORKS FOR MARKETING IN THE DIGITAL ECONOMY 5 The New Customer Path 57 Understanding How People Buy: From Four A’s to Five A’s60 6 - Email Marketing Key Elements Special Tricks Conclusion Introduction Over the last several years, we’ve had an opportunity to talk to tens of thousands of companies about their online presence. If you are reading this web page, I am dead. Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customer, clients, partners and society at large. Oct 30, 2018. anurag.rana. 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Defining marketing It is important to remember that, despite digital using different communications techniques to traditional marketing, its end objectives are no different from the objectives that marketing has always had. In that time, we have also seen some dramatic shifts in digital marketing strategies. BENEFITS OF DIGITAL MARKETING 5. EduPristine's Digital Marketing Course is an intensive 150+ hours program, having practical and experiential learning, covering 35 modules taught by the best of the industry trainers. Just kidding. Free Digital Marketing Ebooks. To maximize the ability of digital marketing, marketers got to skills these assets and techniques to support and influence their overall goals. Essentials of Marketing M. Cant. 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